“How much should a website cost?” rarely gets a straight answer online, because the honest answer is: it depends entirely on what you're actually asking for. A single freelancer quoting €150 and an agency quoting €5,000 usually aren't disagreeing about quality — they're building two different things.
Why prices vary so much
Three things drive website price more than anything else: how many pages it needs, what it has to actually do (a contact form is simple; a booking system that talks to your calendar is not), and how fast you need it delivered. A site that just needs to exist and look credible costs very differently to one that needs to run your business.
Realistic price ranges by scope
For a small local business — a barber, a café, a beauty salon — a single well-built page with your services, photos, and a way to contact you typically falls somewhere around €250–€500, and can often be delivered in a few business days once your content is ready.
A proper multi-page site — several pages, lead capture forms, analytics connected so you can see what's working — usually sits in the €1,000–€1,500 range, because there's more structure to plan and build.
Once a site needs to do something more advanced — take bookings, process payments, connect to a CRM so leads route automatically — pricing typically starts around €2,000 and up, simply because there are more systems that all have to work together correctly.
Questions worth asking before you pay for anything
Is hosting and domain setup included, or a separate ongoing cost? Is there a fixed number of revision rounds, or does every small change get billed separately? Do you pay before you see the finished site, or only once you've approved it? Is basic SEO setup — page titles, meta descriptions, a sensible structure — included, or extra? The answers to these tell you more about the real price than the headline number does.
The real cost isn't just the invoice
A website that takes six weeks to launch has a cost beyond the invoice — every week without a working site is a week where enquiries go to whoever the customer found first. Turnaround time is a real cost, not just a nice-to-have.
Websites — RevClick builds websites, runs social media, and manages ads for businesses across Europe.